If you’re training your dog and wondering whether you’re giving too many treats, you’re not alone.
Some of the most common questions dog owners ask are:
“Am I rewarding too much?”
“Do I need to reward every time?”
The short answer?
When you’re starting out teaching something totally new to your dog, you may need to reward every few seconds. As the behaviour becomes reliable, you can start to gradually reduce how often you reward, but you never fully remove rewards.
In this article, you’ll find out exactly how to reward your dog so that you get the most out of your training sessions.
Why Reward Frequency Matters
It matters because dogs repeat behaviours that work. Basically, if it got them something good, they’ll keep doing it.
If pulling on the lead gets them to another dog, they’ll pull.
If barking gets you to throw the ball for them, they’ll bark.
If ignoring you means they get to sniff something interesting, they’ll ignore you.

When you’re training your dog, your job is to make the behaviour you want more rewarding than all of the other things in the environment.
That’s why it’s really important to reward your dog consistently every time they’re learning something new.
If you’re not reinforcing your dog often enough, something else will. Like the things we mentioned before. They’ll go back to pulling on the lead or not coming back to you if they’re not reinforced often enough.
Especially in highly distracting environments where other dogs are.
The 4 Stages of Rewarding During Training
Most people make mistakes because they don’t adjust reward frequency depending on the stage of training.
Here’s how it should work to get the most out of your training.
Stage 1: Teaching a Brand New Behaviour
When your dog is learning something completely new, you reward every correct attempt.
Every single one without fail.
If you’re teaching recall indoors, you might reward 10 to 15 times per minute. That sounds like a lot, but this is how behaviours get built quickly and clearly and makes it consistent.
At this stage:
- High frequency matters the most
- Your training treats should be small, high-value and easy for your dog to eat
- Speed is important
This is what builds value for your dog.
The early stages are like laying the foundations, so you can go and try your training in busier and more distracting environments.
Stage 2: Practising in a Low Distraction Environment
Once your dog understands the behaviour at home, rewarding your dog with training treats is far from over.
You still need to reward frequently.
For example:
- Loose lead walking in a quiet street
- Recall in the garden
- Calm behaviour around familiar people, like not jumping up
You might reward every few seconds of success rather than every single movement, but reinforcement is still regular and predictable.

This is where consistency starts to build reliability in your dog’s behaviour.
Stage 3: Increasing Distractions
This is where all the good work you’ve done so far is make or break.
When you increase difficulty, you need to increase reinforcement.
If you move from the garden to a park, your dog now has other dogs, smells, people and noises to distract them.
The environment here is really rewarding for your dog, so your rewards need to be able to compete with all these things that are going on around you.
This might mean going back to rewarding every few seconds again, especially for recall or loose lead walking.
Higher distraction equals higher reward rate, and especially for recall, they need to be of really high value.
Stage 4: Reliable Behaviour
Only once a behaviour is solid in multiple environments can you slowly start reducing food rewards here.
This is where intermittent reinforcement comes in. Instead of rewarding every time, you reward unpredictably.
Sometimes, every time.
Sometimes after two repetitions.
Sometimes after three.
This builds resilience and keeps behaviour strong. It’s almost like gambling for your dog, they do the behaviour now because they might get a treat.
But here’s the important part. You should never stop rewarding good behaviours completely. Even well-trained dogs need reinforcement throughout their lives because it’s not uncommon to see some training regression throughout your dog’s life (especially during those teenage years).
Would you keep working if your salary stopped permanently? Dogs are no different.
How Many Treats Is Too Many?
If you’re using the right type and size of training treats, there won’t really be any issues here.
The most important thing is how big the treats are and what ingredients are in the treats.
Training treats should be:
- About the size of a pea
- Soft and easy to swallow
- Highly motivating
- Not containing fillers or artificial ingredients

Large treats slow training down and fill dogs up too quickly, and this is where you can end up using too many.
Small, high value pieces allow you to reward frequently without overfeeding your dog (you might need to make some adjustments to their regular meals if you’re rewarding a lot).
If you’re working on recall or loose lead walking, the ability to reward your dog quickly and consistently matters much more than the size of the reward.
Will My Dog Only Listen If I Have Food?
This is a common worry, and it really depends on how you’re using rewards.
If you show your dog the treat every time before asking for the behaviour, that’s a bribe.
If you ask for the behaviour, mark it with a clear signal like “yes” and then reward from your pocket, that’s reinforcement.
These two methods are very different and will determine whether they will listen to you when you don’t have food. Dogs pick up on this very quickly, and it can be make-or-break for your training.
If rewards come after correct behaviour, they learn that behaviour earns the reward.
Over time, you can vary the type of reinforcement because every dog is different. Some dogs have a higher toy drive than others, and some have a really high food drive and aren’t too bothered about toys.
Other rewards can include:
- A game of tug
- Being released to sniff
- Getting more freedom off lead
- Praise and interaction
But when you’re teaching something new, food is usually the fastest and clearest way to reinforce behaviour.
When Can You Reduce Treats?
You can start reducing reward how often you’re rewarding your dog when:
- The behaviour is reliable at home
- It works in high distraction areas
- Your dog responds consistently without hesitation
Even then, it’s really important to reduce rewards gradually until you’re sure that the behaviour is solid.
If your dog starts ignoring your mark, starts pulling more, or loses focus, you likely reduced the treats too quickly.
Training is not about phasing treats out entirely. It’s about moving from constant reinforcement to variable reinforcement while still getting consistent results from your training.
Common Mistakes to Avoid
These are some of the common mistakes to avoid when it comes to rewarding your dog during training sessions:
- Reducing rewards too early, if it’s not reinforced for long enough, you could find yourself back at square one.
- Using low-value treats in high distraction areas (if you’re using treats that are full of grains and fillers in 99% of situations, it’s just simply not worth it to your dog).
- Expecting behaviour to be consistent without reinforcement.
- Doing training sessions that are too long, your training sessions shouldn’t be more than 30 minutes but this can depend on the breed of dog you have because some breeds need more mental enrichment and exercise than others
- Using treats that are too large. If you use treats that are too large, it can affect the flow of your training sessions.
Final Thoughts
If you want consistent, reliable behaviours and want your training to be enjoyable for you and your dog, reward every time during the start when your dog is learning something new.
Don’t be afraid of how often you have to use reinforcement. When you’re using the right treats (like high value training treats), this won’t be a problem.
The goal is not to stop rewarding your dog; it’s about getting the right balance when they get more used to the behaviour.
The goal is to build behaviours that are worth rewarding and give rewards that are worth it.
When you understand how reward frequency changes at each stage of training, everything becomes so much easier for your long-term training goals.
Your training becomes more consistent, and your dog stays more engaged. And you’ll really notice how much faster progress happens.

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