What would you say if I asked you, “What ingredients do you think are in the dog treats you buy from the supermarket?”
Would you say there’s chicken in them or some other real meat? Or vet-approved ingredients? Or vegetables?
Sadly not. And not even close!
I’m not naming any names, but here’s the ingredient list of a really well-known brand’s treats.
“Cereals (90%, with 30% Whole Wheat), Derivatives of Vegetable Origin, Oils and Fats, Meat and Animal Derivatives, Minerals, Various Sugars.”
Pretty shocking, right?
That’s 90% cereal! Not meat, not anything nourishing, just fillers your dog would never choose for themselves.
It’s easy to think they’re fine to give to your dog because they eat them without a second thought, but there’s not much they won’t eat if we’re being honest.
Your dog can’t make its own choices, so that’s where we need to make better ones for them.
I can guarantee that if your dog could, it wouldn’t be looking at the supermarket pet aisle for treats.
So, if you shouldn’t buy big brand treats at the supermarkets, what should you get for your dogs?
The answer… Natural dog treats made with real meat, quality ingredients and no rubbish fillers!
Because what your dog eats matters. It matters for their health, behaviour, digestion, energy, and even their happiness.
Why Does It Matter What’s in Dog Treats?
A bit of filler… harmless, right? My dog enjoys them, so it must be fine… Well not exactly.
The problem with most big-brand treats is that they’re packed with cheap ingredients designed to bulk out profits, not support your dog’s health.
It can have real, long-term effects on your dog’s health, behaviour, and quality of life.
Let’s look a bit closer…
Cereals and grains like wheat, corn, and rice make up the bulk of many big-brand treats. They’re cheap, easy to produce, and help companies keep costs low. But your dog’s digestive system wasn’t designed to process them in large amounts.
Too many grain-based fillers can lead to:
- Bloating and gassiness.
- Loose poops or inconsistent digestion.
- Weight gain from empty calories.
- Skin issues and itchiness due to inflammation.
Then there are the vague ingredients you’ll often see listed, like “meat and animal derivatives.”
This could literally mean anything! From rendered fats to leftover by-products not fit for human consumption.
These low-quality, ultra-processed animal parts can:
- Trigger food sensitivities.
- Cause allergic reactions.
- Be harder to digest and absorb.
- Provide very little actual nutritional value.
Add to that the artificial colours, flavours, and preservatives, and you’ve got a recipe for long-term stress on your dog’s body. Some of these additives have been linked to hyperactivity, itchiness, or even chronic inflammation.
So it’s not just “a nice little treat.”
Every biscuit and every gravy bone could cause problems later down the line, even if it doesn’t show up right away.
“While 81% of dog owners believe their pet is an ideal weight, veterinary professionals estimate that around 46% of dogs are actually overweight or obese.” — PDSA PAW Report, 2023
But the good news? You don’t have to settle for that.
Benefits of Natural Treats for Dogs
Natural treats support your dog’s health in ways big brand treats simply can’t. Because they’re made from high-quality protein sources, they’re easier to digest and packed with nutrients.
Dental health: Chewy natural treats like chicken feet or rabbit ears help scrape away plaque, acting like a natural toothbrush.
Mental stimulation: Long-lasting chews like yak chews, tracheas or beef knees provide enrichment and relieve boredom.
Digestive health: Without synthetic fillers, natural treats are much gentler on sensitive tummies.
Weight control: Natural treats don’t include added sugars or fats that can cause weight gain.
Dog Treats: Transparency and Trust
At Cloud K9, we tell you exactly what’s in each treat. No marketing fluff or misleading packaging.
You’ll know whether it’s venison or beef, and you’ll know it’s from a trusted UK source.
Big brands? Many hide behind vague terms like “meat derivatives” or “natural flavourings.”
Why?
Because their priority is only profit, not your dog’s wellbeing.
Cheaper ingredients mean higher margins. And unfortunately, most pet owners don’t realise what’s really in the bag.
Final Thoughts: Feed What Nature Intended
The truth is, many big brand treats are made for profit, not pets. They look good on shelves, but they’re full of cheap fillers, low-quality meat, and artificial ingredients that can do more harm than good.
Natural treats, on the other hand, give your dog exactly what they were designed to eat – real meat, natural textures, and no junk. They’re better for digestion, teeth, mental stimulation, and overall wellbeing.
So if you want your dog to thrive, not just survive, ditch the supermarket stuff and switch to natural treats.
Ready to Make the Switch to Natural?
We want to make natural treats accessible for all dogs. Get 25% off your first Cloud K9 order with code LOVEATFIRSTBITE.
✅ Made in the UK with 100% real ingredients.
🛒 Shop Natural Dog Treats.
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